The appearance of British rock groups in America changed our culture massively. The original Beatles invasion opened the floodgates, and provided a boost for other cultural exports such as films, art and television. British Invasion acts influenced fashion, haircuts and other manners of culture in the 1960s. It became known as the "counter-culture" because the groups gave the young "rebels" of the '60s something to relate to and thus influenced what defined a "cultural rebel." All in all the British Invasion was a turning point for American culture, fighting the conservative and repressive lifestyle from the 1950's.